At Soha Diamond Co., we’ve reimagined the jewelry experience for the modern couple. Through personalized designs and a thoughtful approach to service, enjoy a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you and your partner will collaborate with our gemologist and designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of styles, metals, diamonds and gemstones, shapes, and sizes by browsing our engagement ring and wedding band prototypes in a non-judgmental, pressure-free setting. Contact us to book your visit today! Located on the Capitol Square in downtown Madison, Wisconsin inside the lobby of the U.S. Bank Plaza at 1 S Pinckney St #110.